Friday, July 30, 2010


"Alento" by Luisa Maita. An ode to Sao Paulo. The daughter of a musician, her father, Amado Maita, Luisa was surrounded by music from an early age. She is of European, Jewish, and Syrian Muslim heritage and embodies everything that is Hey Rudie...the coming together of cultures and international sounds. Sao Paulo is a melting pot, who better to illustrate its beauty than Luisa. The video makes you want to travel and experience this unique urban landscape first hand. Someday. -Dread Perry-

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